Semiotics...

Semiotics order us to think more and more and order us to explain about the 'text'. The word 'text' is represent something to show to audiences. Semiotics is how audiences interpret what they see and understand by their own way. Different audience has different interpretations of the same text. Moreover, we must think forward and give an opinion what we can't see with our eyes.

As an example, MEDIA. What you guys think about media? What is the first thing that come to your mind about this text? Whatever that you guys interpret, that is your opinion about something. This process is what we call interpretation. Text is a media content. Next, audience is more attract to a color. A experiment was conducted, audience are more attract to a symbol with an attractive color and they will remember it easily.

Newspaper usually use a text and attractive color to make an interesting title of a news to give impact to their audience. An interesting text will attract audience attention henceforward they will buy the paper. This is one smart way the company gain audience attention and make money from it.

Here, watch this video for more information :)